Affilka by SOFTSWISS, a leading tech company providing comprehensive affiliate management software, has reported impressive growth in the first three quarters of the year. The platform’s 260 clients successfully attracted 17 million new players through their affiliate channels during this period. Affilka has expanded its influence by adding 60 new brands to its partner portfolio in 2023. Additionally, 70 thousand new affiliate accounts were registered, accounting for one-third of all affiliate accounts since the platform’s inception in 2018. This growth trajectory is nearly 2.2 times higher than the same period in the previous year.
The surge in new affiliate accounts has led to a significantly accelerated growth in new player registrations, with over 17 million new players since the beginning of the year. When comparing the first three quarters of 2023 with the same period in 2022, there is a notable increase of over 2.5 times in this crucial metric. This highlights the significant impact of efficient affiliate management in driving success within the iGaming industry.
The most remarkable growth among all of Affilka’s metrics is the exponential increase in the number of unique clicks on referral links. This indicator has experienced a 7.4 times boost during the first three quarters of 2023 compared to the relevant period of the previous year. This significant surge can be attributed to a combination of factors, including the expansion of the affiliate partner network and the enhanced capabilities of brands utilizing Affilka by SOFTSWISS.
Referring to Affilka’s financial performance metrics, it’s noteworthy to highlight their stable growth trajectory over the analyzed period. The player deposit amount has remarkably grown by 2.3 times. Simultaneously, affiliate Gross Gaming Revenue (GGR) has seen a substantial expansion of 89.3%, and affiliate payments have surged, experiencing noteworthy growth of 90.4%.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, mentioned, “Our unwavering dedication to presenting exceptional service drives constant improvements. Currently, our primary focus revolves around expanding the scope of traffic reporting. This involves providing comprehensive analytics related to click activities. Additionally, we are working on API enrichment, introducing new API endpoints to streamline the process for operators and affiliates to seamlessly integrate information and various reports from the affiliate platform into their Business Intelligence (BI) tools in an automated fashion.” One of most popular casino brand in Affilka are casinos owned and operated by Dama NV